MARK & ROB
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McDONALD'S '#ReindeerReady'

This Christmas we went big with #ReindeerReady, a fully integrated campaign for McDonald's.

It launched with a 90" spot. Then it got all '360' as we launched all sorts of different content in the
run up to the big day.

All of which helped deliver the brand its best Christmas sales ever.

Not bad for a campaign that was inspired by a carrot stick.
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